Give your customers more ways to interact with your business in seconds! Most of us start our searches through Google. Thus, the free Google My Business profile allows you to easily connect with potential customers who are browsing Google, giving them the opportunity to call you, send messages or leave reviews.

What is Google My Business?

The platform allows the promotion of the business profile in Google searches and in maps. With a simple account, you can connect with customers and track how they interact with your business on Google.

The benefits of a Google My Business account

The business will be much more visible

Your Google My Business profile can often be the first impression potential customers have of your business, so you’ll need to make sure it’s a good one. Regardless of what type of product or service you offer, the easier it is for customers to access different information, the more you will attract their attention.

For example, if you own a restaurant, Google My Business will show users not only customer reviews and menu images, but even a price range to help them decide whether or not to order.

More credibility

The trust that customers have in the business is more than vital. Whether your business is exclusively online or not, one of the biggest challenges is building brand trust. With GMB you can add social proof, because most users have a lot of trust in Google, so they will feel more confident if your business appears on Google.

According to statistics, a business displayed in Google results is 2.7 times more likely to be considered trustworthy. Again, very few factors influence a potential customer’s purchasing decision as much as online reviews. Put yourself in the customer’s shoes!

It probably hasn’t been long since your last online purchase, so it shouldn’t be too difficult. When you decided on a product, did you choose the one with the best reviews or the cheapest one? Online reviews are extremely important to how your business is perceived and can make the difference between failure and success.

With just one Google My Business listing, any customer can leave a review of your business for other users to see. All these reviews are public and you will be able to respond to each one individually. Since negative reviews carry just as much weight as positive ones, you should carefully monitor what people are saying about the business. By the way, negative feedback is not the end of the world and can be used to your advantage.

Improve your search ranking and generate more traffic

The Google My Business profile is an easy way to provide information about your business. And the more consistent and high-quality information Google has, the better you’ll rank in search results.

When users search for products and services using the right keywords, they will first see Google ads and then three matching Google My Business profiles. The Holy Trinity of these businesses always consists of the same category. If someone searches for “coffee shops near me,” Google’s algorithm determines which three businesses best match that query, based on the information it finds on the web.

By creating a Google My Business profile, your business has a much better chance of being in the top three local results, appearing on Google Maps and in local searches, giving you more visibility and, by implication, potential customers.

In conclusion

Google My Business gives you more exposure in front of potential customers, helps you with local search engine optimization and gives you the chance to interact in a qualitative way with potential customers. Local businesses of all sizes can leverage their potential to successfully manage customer interactions and gain a competitive advantage.

Need help optimizing your business listing on Google My Business? Do not hesitate to contact us!