Seo Servicesintegrated for fine and lasting results
SEO optimization for online stores, showcase sites and anything that “moves” for increased visibility.
What is SEO? In a nutshell...
SEO (Search Engine Optimization) is a complex process of optimizing websites to rank as favourably as possible, organically, in search engine results, for certain keywords that are essential to your website and obviously to your business.
Search Engine Optimisation is no longer an optional component of online marketing, but has slowly but surely become a necessity. Included in a well thought out marketing strategy, the benefits will be felt in the long and very long term.
Indeed, in the current context of the evolution of the internet and the advent of smart mobile phones, where information is circulating extremely fast, and user behaviour is somewhat similar in seeking and processing information.
A top position in Google Search or other search engines is crucial for the success of any company. A good visibility of the products or services offered certainly makes a big difference. It is a first step towards selling.
What does an SEO campaign involve?
Basically, SEO has two components:
On-site or everything related to the site and off-site, i.e. everything related to factors external to the site. The first part of a campaign should focus mainly on the first, with two major parts:
A more technical part, which includes:
- Implementation of Google Search Console, Google Analytics and data analysis, if history exists.
- Technical aspects: indexing issues, penalty, broken links, speed issues, mobile friendly site, etc.
On-site SEO optimization itself, in short:
- Research keywords + competition analysis,
- Analysis and optimization of the architecture (link structure, titles, navigation, etc.),
- Analysis and optimization of page structure (titles, meta tags, images, etc.),
- Analysis and optimization of content according to keywords and established strategy,
- Publish content on your own blog.
The off-site SEO component, considers:
Company data submissions to directories, especially Google Business “do-follow” advertisements on high authority profile sites (depending on how deep your pocket is).
Mentions on external blogs and publications.
Not sure you need SEO?
It’s easy—just send a request for a free audit, and we’ll give you a straightforward assessment of whether you truly need it and where things stand.
Until then, we invite you to read more about marketing on our blog.
Good luck with everything!