Managing Google Ads campaigns by yourself can be a real headache! So, the question arises, “do I really need to hire a PPC expert”? If you find that it is a real necessity, you will hit a new hop: finding an expert in the field. However, before that, you need to understand its attributions and the reasons why a Google Ads expert can make the difference between a successful promotion and one of salvation.
What are the duties of a Google Ads specialist?
Designing the strategy and outlining the objectives
First of all, a Google Ads specialist will create a strategy for future campaigns. Within the strategy, it will identify the objectives in a clear, practical and easy to understand way. So, if you want to get 100 orders in a month, the Google Ads specialist will have to outline the path to reach the goal. Within it, he will include the tactics he will use, the type of optimizations he will use and the way to create reports. Attention, the strategy can be modified over time depending on its results.
Realization of campaigns
After implementing the strategy, the Google Ads specialist will conduct keyword research. Depending on these, they will implement campaigns and ad groups. Campaigns can be run even before keyword research. They can be configured easily, because Google provides only a few types of campaigns, such as: display, search, video, applications and shopping.
Campaign management
Every Google expert needs to manage the campaigns created in a regular way, at a certain time period, like once a month or once a week. Depending on the observed results, they will send the reports. By campaign management, we mean optimizing keywords, minimizing cost per sale, cost per click and improving conversion rate.
Minimizing cost per sale
One of the main goals of Google Ads experts is to obtain the lowest possible cost/sale. To do this, the cost per click must first be minimized.
Minimizing the cost per click
Before making a sale, you will need to aim to get a click. Therefore, the cost per click is also an element that must be constantly optimized. How can this be done? Google Ads experts juggle different techniques, such as the use of negative keywords, the right audiences, remarketing, local targeting, A/B testing and many other settings that can improve the click-through rate, while the ads reach the directly interested audience.
Improving the conversion rate
By improving the cost per click, you will also optimize the conversion rate, at the lowest possible cost. Summarizing all these aspects, we can guarantee that by focusing on the right audience, relevant keywords and the right ads, all of these will positively influence the conversion rate.
Report
Performance reports will be sent by the specialist weekly or monthly. Through them, you will be able to understand how the campaigns work according to the objectives established in the first step. If these have not been met, a change in strategy will be necessary.
Instead of conclusion
Maybe in the past you had an unfortunate collaboration, you are not the only one! Many businesses found themselves in this situation. But you don’t have to fall prey to generalization! Get in touch with us to find out more details about your experience and business!
