When it comes to increasing brand visibility, most businesses turn to social media promotion. As we know, Facebook is still one of the most important social media platforms.

Regardless of the marketing channels used, it is never enough. You constantly need more conversions to reach sales goals, relevant traffic, and a way to keep existing customers loyal. Here are six ways to succeed in Facebook advertising and beyond!

1. Dynamic ads for the product catalog

Dynamic ads are one of the most important strategies for increasing ROI. Through them, you can target susceptible potential customers by showing them personalized ads based on their activity.

Most likely, you have encountered the situation where you showed interest in a product, and shortly after visiting the website, you received various advertisements with that product, while browsing on Facebook. You can use the same strategy!

Because Facebook Ads offers various dynamic ad templates, you won’t need to create an ad for each product in the catalog. Thus, the default templates will take care of extracting images, product names, prices and other information from the catalog based on the details that have been uploaded to Facebook. So, if you have hundreds or even thousands of products, dynamic ads can be an excellent solution.

Consider the following tips for dynamic ads:

• Upload your product catalog to Facebook Business Manager. It includes all the products you want to promote! Add information for each individual product (or upload product list).
• Add the Facebook Pixel code to your website and set conversion events.
• Create a dynamic ad using one of the templates. Facebook will automatically populate the ad with the right products and associated information.
• Choose the desired categories.

2. Carousel ads

Carousel ads offer the ability to display multiple products in a single ad. They can give customers more options to choose from. Even more, they can influence the increase in conversions. The explanation is simple: the more relevant products a customer sees, the more likely they are to buy.

3. Install Pixel!

The Facebook Pixel is a small piece of code that tracks customer behavior on the site. But it is more complex than that! Advertisers can use data from the Pixel to optimize campaigns and build an audience similar to people who buy.

By placing the Pixel on certain pages, you will be able to track the actions that people take after clicking on the ad. Therefore, it is recommended that the code structure be introduced into the website long before the first paid campaign is run.

4. Remarketing campaigns

More than 72% of potential online customers abandon the cart without completing a purchase. Of these, only 8% will return to buy. However, turning to remarketing, 26% of them will return to the website and complete the conversion.

So, what’s stopping you from launching your first remarketing campaign? Attract potential customers through offers, coupons or even dynamic ads. All you have to do is build a custom audience and then create some creative content.

5. Use lookalike audiences!

Through lookalike audiences, Facebook will help you find new customers based on the characteristics of existing customers.

In short, your ads will reach people who have similar interests to your customers. To create such an audience, you will need a list of customers, which you will later upload to the “Audiences” section of Facebook Ad Manager. In addition, it can also be built based on Facebook fans or from the information that the pixel has.

6. Strengthen existing customer relationships using custom audiences!

Custom Audiences are a powerful tool that allow you to create a unique list of users you want to target, using a list of emails, Facebook IDs, or phone numbers of existing customers. Here are some ideas for using custom audiences:

• Invite existing customers to follow the business’s Facebook page.
• Target your top customers with relevant offers or promotions.

7. Videos, as many as possible!

It’s no longer a secret that Facebook prioritizes video content. This means that your ads could be viewed by more users at a lower cost if you include videos.

Videos are engaging and spark curiosity much faster than any other form of content. Statistics show that most Facebook users end up watching at least a few videos every day.

Of course, you’ll need to make sure you’ve created your video ads correctly. Otherwise, the results will be poor and the costs high. The good news is that you don’t need an entire team to come up with a simple, interesting video with a captivating story. You will only need an idea!

Final thoughts

For ecommerce businesses, Facebook is the ideal platform through which paid promotion can be done. By applying the above tips, along with the established sales funnel strategy, your business will surely bring the established ROI. Our best tip? Test constantly!