Call-only campaigns are an improved version of call extensions. If before these extensions were used to increase the number of calls, call-only campaigns were designed specifically for businesses that operate around phone calls. Is your business not solely based on this goal? Don’t worry, you can still use this type of campaign to your advantage! Here are some reasons why we recommend that you include call-only campaigns in your marketing strategy!
Displaying the phone number at the top of the ad
Although in extensions the phone number is located in a lower part of the ad, in the case of campaigns, the number is displayed right in the headline, right after the word “Call”. Taking into account the fact that most searches on search engines are done from a mobile device, the action of calling will be much more accessible to users.
Call button much more visible
The call action button is located immediately next to the ad, allowing instant calling. An instant call can mean an instant sale.
A single click makes the call
Once the link with the phone number is accessed, a phone call will be initiated. Unlike phone extensions, everything will go much faster. The potential customer will no longer have to access the website and then start looking for the phone number. He will be put in direct contact with the person representing the business.
Direct contact with the business
The descriptive part of the ad must convince the potential consumer to make the call and trust the information you are going to provide. Therefore, through a direct contact with the representative, the chances of making the sale will be much higher. On the other hand, using the other types of campaigns, you will influence the decision-making process only through the website. In short, where do you think there are the greatest chances of success: human contact vs. human contact or human contact vs. technological contact?
Targeted ads
Make sure that in the body of the ad you use specific terms, which inform the user that he will make a phone call and not access the website. You can do this by including words like “talk to a representative” or “call us toll free” or “talk to a consultant”. In addition to this, don’t overuse keywords! Create a text to point out the unique criteria of the business. Why should they call your business and not the competition? What more can you offer them? What exactly sets you apart: 24/24 assistance, free consultation, emergency appointments?
Is your business suitable for such campaigns?
If the business has in mind a direct connection with the customer, then phone calls can be the most effective way to achieve the main objectives. Whether it’s about the medical, cosmetic or even installation services, by means of phone calls you can target people strictly interested in what you offer.
Dedicated to people who are determined
When using this type of campaign, you do not strictly address people who are in the information stage. The ideal target is the people who will contact you instantly. As a doctor, you target people who need an urgent appointment. If you work in the cosmetics industry, you are oriented towards people who know what they want and need your services as quickly as possible. Let’s say you are neither a doctor nor a beautician, but you work as a plumber. In this case, you target people who have a problem with pipes and face the risk of a flood.
Indeed, high-intent keywords can become slightly more expensive, but they are the solution you need. Through them, you can reach the ideal customers. Words with immediate action mean clients with emergencies.
Schedule ads
If you don’t offer 24/7 support, the best option is to schedule the ads or use “departing”. Set your ads to run only when users can contact the business representative. Thus, you will invest the budget in an intelligent way, without making a waste.
Conclusion
It would be overzealous to say that call-only campaigns are suitable for any type of business. On the other hand, if you think that through them you can reach the objectives, test, analyze and optimize! A potential customer who makes this conversion is more likely to buy than those who are in the research phase. Don’t hesitate to test the call extensions too! There is a possibility that they will perform better than campaigns!
