Have you chosen to promote your product or service through a website?
In this case, you probably already know: you need qualitative optimization of web pages so that you are organically indexed in search engines. There are thousands, maybe even millions, of articles trying to guess at SEO ranking factors, but what are the exact changes you should make and what should you avoid? What are the elements that interfere with search engine optimization, how can you recognize them and how can you fix them?
The multitude of keywords
On the other hand, too much is bad, and so is the online world! “Keyword stuffing” is a practice used in the past, whereby bloggers or advertisers included a large number of keywords in their content, hoping that their article will stand out! Over time, Google noticed this unethical practice, so it put it in the “not so” category, this practice being considered harmful for SEO. By using it, even unintentionally, the search engine will penalize you, delivering your website to a lower position in the search results.
Website not suitable for mobile devices
Let me guess, most of the people who will read this article will do so from their mobile phones. It’s normal, we live in an era of smartphones, and most consumers satisfy their information needs or consumption impulses from a mobile device. Thanks to instant access to the Internet and mobility, the number of mobile phone users has grown considerably, far exceeding that of desktops.
So, I surf from a mobile, so do you and all your friends, most likely your parents too… My question is this: have you optimized your website for these devices? Is the content readable, regardless of whether I’m talking about a latest generation phone model or one that has some age on the market?
We say you choose to leave this out, either out of negligence or sheer carelessness, but Google certainly won’t. We all know how annoying a website that is not mobile-friendly can be!
Mediocre or copied content
Let’s say you’re not the most talented copywriter, so you opt to copy various materials from other online sources. In the end… people won’t catch on! Maybe they don’t, but Google will and they won’t appreciate it! Search engines do not encourage poor quality, copied or irrelevant content. Irrelevant content is that which is not related to the theme of the website. Instead, it will highlight the unique, well-thought-out one that manages to make a certain impact on the readers!
Bringing more information, useful and structured in an easy-to-understand form, will not only generate a greater impact among consumers and potential consumers, but will also help you achieve a higher position in the ranking of search results .
Copyright?
Over the years, online consumers have become more and more attracted to media, whether it’s photos, videos or podcasts. Following research, it has been proven that including these types of materials on the website can increase the time users spend on the website. No wonder; the different types of media help us remember the available information more easily.
However, including these materials can sometimes become a difficult process. The internet is full of media, and most of it is very ambiguous when it comes to copyright. Copyright infringement can have a major negative impact on rankings. Through the free tool “Google Information Transparency Report” you can find out if other users have filed complaints against the existing content on your website. If you face such complaints, the solution is simple: remove the unwanted content and replace it with an authentic and relevant one!
Poor interactions with users
You may have managed to deal with the other aspects above, but your website users are not engaging with the content you deliver. What does this mean for search engines? A low engagement results in some technical problems in the website! Even if we are talking about the slow speed of the website, an excess of promotion or even the lack of certain elements that we discussed above!
Remember, consumers don’t take kindly to websites that are littered with ads! Other elements that could influence weak interactions could be those of a visual nature! Check if media items are available! Access the pages and remove the ones with errors or that do not exist!
Conclusion
If you are facing any of these issues, the solution is simple! Use long-tail keywords, update your theme so that it is compatible with mobile browsing, create authentic and relevant content and respect copyright! Nothing could be simpler to have a position as high as possible in the ranking of search engine results!
