Promoting through Google Ads does not directly affect your website’s organic ranking, but there are a few ways you can use the platform to improve your SEO strategy.
What do I mean by the statement above? Let me give you a simple example: PPC data can be used to receive statistics, which can be used in organic search, so you will save both time and money. While a Google Ads campaign can be set up and running in less than a few hours, SEO can take up to a year to see results. Placing 400 €/month, you can expect a potential investment of 4000 €, this before you know if the SEO strategy works or not.
But where is the problem? Well, let’s say you invest all the money and a lot of time into keyword analysis, but in the end, they don’t bring the traffic you expected, or you get traffic, but no sales. Using information from Google Ads to establish an SEO strategy is a method I recommend, as it eliminates any potential risk. If there’s already a strategy in place, you can improve it with data from the platform or even start running ads that revive organic search results.
Why do I recommend using Google Ads Data?
When starting to create an SEO strategy, most companies rely on the use of various tools that identify the opportunity to target certain keywords. From an SEO perspective, you should look for those terms that have high search volume and little competition. On top of that, you should also create content based on the words you find. So by applying all of these, you should be successful, right? These tools can help you figure out how to get traffic from search engines, but traffic isn’t very useful unless it converts.
Half of marketers say the biggest challenge they face in content marketing is lack of time. So, if you manage to save a little of your precious time, you would have a real gain.
Think of the countless possibilities if you could find out:
- Which keywords can you safely target with your SEO strategy?
- What should you write in your title tags and meta descriptions so that you stand out?
- Which keywords can bring you the most value in terms of organic visitors?
