Whether we want to interact with a friend, are missing a piece of information about a particular area, or just want to keep up to date with news from around the world or make purchases online, it’s important to know that there is exponential potential for visibility, no matter what our purpose.

If you own a small business, you should know that you need at least one social network to be active on. Definitely not with your personal profile, but with a public page. It should provide valuable information about how your business works. If in the early era of Facebook marketing was free, even now that it has turned into a paid platform, it produces an extremely high ROI (Return Of Investment). In a word: IT’S WORTH IT!

Why be on Facebook? Here are the reasons why:

• It helps brand awareness, on a large scale – it’s not for nothing that they say repetition is the mother of learning. In theory, the end user has heard of you from somewhere before, you’re visible, therefore you exist. In practice, you lurk where you want to be so frequently that people become curious. Let me know things about you!
• Start discussions and create interactions that directly engage users – communication is key. By interacting with them, you discover what their preferences are, how they react and how they like to be approached. In fact, gesture language expresses how we can relate to a person. Online, consumer psychology helps us get closer and faster to our customers.
• Generate leads – how? With well-targeted advertising and audiences! The Holy Digital Spirit is with us!
• Demonstrate professionalism – response to reviews, positive reviews, visual identity and continuous interaction, denotes that you are a trusted business. Likewise, you gain ground with potential customers.
• Provides important information about your business – you use the most valuable techniques that stand your business on its feet and differentiate you from the competition. You never know where you can discover what is valuable to your customers, let them choose!
• Competition is one thing, but you have to compete all the time – once you get in the ring with the lions, it’s time to fight! Forever hunt the competition, see what they’ve done and come up with something new! Isn’t this exciting?

Whether you already have a Facebook page or are getting ready to create one, there are a number of good practices you can build on to educate yourself further. We’ll share with you some information on creating and optimizing your Facebook page.

How to create a business page

If you haven’t yet set up a business page, maybe now is the right time. Your business page is much different from your personal profile. For example, instead of sending friend requests to someone, you ask users to like your page to keep people up to date with what you post.

So a Facebook page is created as follows:

1. Sign up! If you don’t have a personal profile, you’ll need to make one. Why? Because otherwise you won’t be able to take the next step and create your business page. Go to the link and select the type of page you want to have. Fill in the page name, category, description and click Create Page.
2. Add photos! Upload a profile picture and a cover photo. This will get you started posting photos relevant to your business. Try to use high-quality images to convey optimism and confidence to users. Select your images and click Save.
3. Create a username! Your username is also known as your base URL, so users will find you much easier and faster. The username should match your company name to avoid confusion. Once the second step is completed, you will notice under the page name ”create@username”. Click and save the page name.
4. Enter your information! When creating a page, you are asked for a lot of personalised information. Add absolutely everything useful about your business, i.e. full company name, address, contact information, website, working hours, products/services, prices and absolutely everything relevant to the user. You can add additional categories that are consistent with your field of business to increase your chances of appearing in appropriate searches.
5. Say who you are! As you add information, use strategic keywords that tell readers, as well as Facebook’s algorithm, what you do. Convey further about why and how your business was created, why you are unique in the market, what you offer and what you assume is relevant to your customers.
6. Start creating posts! Start strong, greet your audience and welcome them! Any quality material such as a picture, a video, a discount coupon or a link on the site are a good way to get users’ attention.
7. Publish and invite users! Start making your voice heard! Invite your friends to like your page. You can expand your audience this way.

Post regularly on your Facebook page

Organise yourself so that you have a relevant editorial calendar. Post as often as possible and keep the story flowing. Don’t post for the sake of visibility, write how you’d like a person to address you. Use friendly language and express yourself to the user like a good friend you’re having a conversation with. Remember that behind the keyboard is not an emotionless robot, but a human being with feelings and emotions. Create a connection with users and keep them informed about what you are doing. Keep their curiosity piqued and show them they need you!
Don’t just post about services or products! Try to show them another side of your brand! For example: post pictures or videos of the team, talk about each other. Users will resonate with this. The end consumer usually identifies with the content. The result will be that this shows transparency and quality on your part.

Not sure you’re doing the right thing? Experiment! You’ll never know what the right communication is until you try the traditional methods. Start using the Facebook Page Insights tool to eliminate uncertainty. This tool is free and provides valuable information such as the number of users interacting with each post. Consider Facebook’s Creator Studio, which helps you schedule your posts around your proposed editorial calendar. This way, you’ll streamline your posting process.

Invite your users to participate in discussions

Facebook’s algorithm gives priority to pages that start discussions, invite users to interact and there is a continuous flow of engagement. Before you post something on Facebook, ask yourself if the idea you post will create a conversation with users. Don’t forget you’re on a social media channel. That’s what Facebook was created for! So get social all the way!

Answer customers’ questions in the comments. Create surveys and respond to reviews. Be open to talking in writing like you’ve never done before. Quality content is reflected by the commitment you make to your users. Strive to be friendly, sociable, respond to private messages and success will knock on your door.

Take advantage of fan friends

Most people want to try what is recommended by those closest to them. Word of mouth is the new creed in social media, regarding product or services. More specifically, recommendations from friends make the brand even more valuable. When users frequently interact with your page, their friends will see the activity in their newsfeed.

Encourage visitors to take the pulse of your business by offering them a voucher, discount or promotion. You’ll be surprised how many people are open to it. Organise giveaways or raffles and invite fans to post about your brand. Moreover, by constantly creating various events and time-limited promotions, users will in turn invite their friends to participate. Take advantage of the potential growth opportunities! Results will pay off!

Start paid advertising

Paid promotion allows you to reach a much wider and more complex audience. The Facebook Ads tool is extremely smart and effective, designed so you can choose who your ads are targeted to, based on interest, age, gender or location. This platform collects data about users, and thanks to this, the channel targets ads to users who are really interested in the product or service being promoted. Also through this platform, the analytics tool provides relevant information that shows you which ads generate interest and sales.

You can certainly run into the problem of failing to reach your desired audience with organic content. But whoever wanted success and notoriety didn’t just succeed organically, but also through advertising, right?

Write, write and write again

Create compelling content for your page by:

• Various postings. Mix content. Don’t post pictures or videos every day. Come up with something new all the time, mix up your content types. Write press releases, blog posts, articles, gifs, memes, videos and images. As well as getting users to interact, they’ll have a great time giving them entertainment. Remember that users are on Facebook to socialise and escape from reality.
• End each post with a question. An engaging, attention-grabbing text can end with a question based on the same principle, creating user brand interaction.
• Organise competitions in moderation. By creating giveaways you allow customers to win prizes, enjoy discounts and shop during promotional periods. This is a major plus as it makes the page more attractive and can increase sales.

Use all Facebook features

• Facebook Live: broadcast information to customers in real time, invite someone in the field to talk about a topic, show how a process works, or launch discussions where you interact with them live. The recording is then made available for playback so followers can watch what they missed later.
• Facebook video: mobile video consumption is on the rise. It helps your business grow considerably because of the fast flow of information that a human is able to process much faster.
• Facebook Stories: use this feature and show fans content that will only be available for 24 hours. This tool is ideal for increasing organic brand reach, as it is becoming increasingly difficult due to the platform’s exponential growth.

Create a well-established plan

Don’t post at random! Deciding what material to promote, what you want to post and when, is part of the overall strategy that complements all marketing activity.

Organize your tasks into a content calendar that you or your team can stick to. That way, you’ll be able to keep track of your content published on Facebook and other marketing channels. The calendar will also help you during periods when you have important holidays coming up and need to prepare for regular sales.

Sort of a conclusion – You have a Facebook page, you exist!

Facebook is one of the most powerful platforms to help your business grow. A successful page with a relevant history boosts brand growth and targets the platform’s algorithm. In short, it gets attention! In theory, these steps may seem very simple, but in reality the whole implementation is much more complex. You can certainly do all these things yourself, but a professional will help you maximise your profits.

Quality work is achieved through effective communication and a well-trained team with extensive experience in digital marketing. Find out how you can generate more traffic to your website and contact.