With the arrival of the new year, get ready for some changes in the field of SEO! What techniques will be increasingly used when it comes to search engine optimization?
What will be the most important elements when it comes to online marketing strategy? I invite you to find out the answers to the previous questions by reading the lines below!
SEO trends 2019
1. The focus will be on video content
Since last year, this trend has been in continuous growth. According to the statistics, it has been shown that by adding up all the video sessions watched on YouTube, in a single day, more than 500 million hours emerge. As a consequence, up to the present point, 87% of marketers use video content as a method of promotion. Imagine what amazing results 2019 has in store!
2. Voice searches
Although this trend is not very widespread in our country, outside the borders the number of voice searches has experienced a considerable increase. According to experts’ forecasts, it is expected that in 2020, half of the searches performed by users will be of the vocal type. But what can be said about the current moment? Only 2 out of 5 adults use the functionality. But surely the ratio will increase significantly this year!
3. User experience
You have certainly come across websites with an interface not adapted for mobile devices, where you had to use zoom to access any button, or with non-responsive elements. Would you buy from those websites? Would you still surf this one? Certainly not! In this context, it’s about the user experience, with everything that comes with it! Not only users appreciate this aspect, but also Google! In 2019 you will have to prioritize the elements that lead the user to the best experience!
4. The opportunity of social networks
Now, more than ever, the importance of social networks is capitalized when it comes to personalizing the brand and communicating with customers or potential customers. If until recently, social networks were not considered an important factor for ranking in search engines, you will be able to notice in the future that this element will become more and more important.
5. Structured data
What is structured data? It’s simple, through them you can have a better performance in Google, because they communicate certain information about a web page, product or service. They can be a quick solution if you want short-term changes.
6. Relevant content
If you are familiar with the concept of SEO, you most likely know the importance of content. If in the last four years, the content was written for search engines, from now on you can no longer use this technique. The content must be designed and written for people, it must provide relevant information, in the shortest possible time and in the most accessible form.
7. Image optimization
Do not understand by optimization only a suitable, compressed size. When it comes to optimization, we mean authenticity, relevance, quality, organization, their description and the completion of attributes of each image, to facilitate the indexing process of search engines. Of course, the size of the files is also an important feature, but we should not limit ourselves only to the optimization of this aspect.
8. Artificial intelligence
Since last year, Google’s algorithms have started to rely more and more on artificial intelligence when it comes to intuitive searches and providing the best results, depending on the users. Therefore, AI helps to better understand user intent.
9. Augmented reality
Constantly evolving, Google is already friendlier to websites that have incorporated AR/VR content. There is a great possibility that with the development of these concepts, the search engine will dedicate a special section for this type of content.
10. The importance of influencers in the world of marketing
According to Marsha Collier, influencer marketing is “building brand amplification and understanding through respected influencers.” This form of marketing goes hand in hand with social media and content marketing. It’s a fairly simple process: influencers use social media platforms to promote a certain idea or product/service. To convey the message, they can use video or written materials.
Now that you’ve learned how to do SEO in 2019, all that’s left is to apply these changes to your website. Don’t forget, in this field it’s about testing, testing and testing again! If your efforts do not benefit from results, you can call on the services of an SEO agency. This solution can make you gain time, save money and achieve the desired performances!
