For a successful and impactful AdWords and SEO campaign, the most important thing is choosing the right keywords, and here a tool called: Google AdWords Keyword Tool helps you.
If these keywords are not the best chosen then the AdWords and SEO campaign will be weak and therefore will consume you a lot of money and return you poor results.
Google AdWords Keyword Tool
The first thing you need to do to best choose the right keywords for you is to understand what that keyword is that users in your target market are searching for. These data can be found very easily using the Keyword Planner Tool in the AdWords interface.
To have access to the necessary data, all you need to do is create an AdWords account. There is no need to set up any campaigns or spend money on advertising.
Google AdWords Keyword Tool – settings
There are three ways to find a keyword relevant to your searches, by entering your website, the category of products or services you offer, or the search volume for new keyword ideas, so you can plan your budget.
You can use the Keyword Planner to help you get historical statistics, such as search volume data, for new keyword ideas, or to get forecasts of keyword ideas so you can plan your budget. This section explains each of the options available in the Keyword Planner.
To see the demand (search volume) of your keywords, use the “Match Types” option in the right sidebar and select [Exact].
Google AdWords Keyword Tool – domain introduction
The first way to identify keywords is to enter the domain or the page you are trying to optimize (landing page).Google will crawl the site and return a list of suggestions based on the content.
For example, if you are looking for keywords relevant to relaxarea.ro, enter the domain in the Site field and click the Search button for a list of relevant keywords.
For keywords associated with a specific page, simply enter the URL of the page and not the domain into the tool for a list of keywords specific to that page.
Then select the category to identify the relevant keywords. For example, if your service is “oils”, you would select the “Beauty & Personal Care” category in the Category field and click Search.This is not always the best choice of this keyword tool because the categories are often very general and some categories are not available.
The most common way to use the AdWords Keyword Tool is to enter a list of words.This will display a list of popular searches related to those keywords.
A keyword can have a high search volume at the national level, but in our area of interest it can be different. That’s why it’s important to pay attention to filtering data related to location, language, search network, or negative keywords.
AdWords Keyword Planner – setting the date range:
The date range is a setting that allows you to enter a specific date range in order to be able to see the monthly average searches for that time period. At the same time, two different time intervals can be compared. This strategy is very useful for analyzing which keywords perform better in a certain period of time and helps you build a campaign calendar.
The purpose of filters is to reduce the number of keyword lists, but you have to be careful not to set too many restrictions. As you get familiar with the keyword settings and filtering options available, you’ll find the perfect way that works best for you.
Now that you have all the basics on how to use the Keyword Planner, it’s time to think about how you can get the most out of it.
For a large part of our clients, we at Optimpro have managed to consume 10 times less money through AdWords campaigns than the standard amount bid, which is the ultimate goal of this analysis using the keyword planner tool.
