Emerging Trends in UAE’s Digital Marketing Landscape
Digital marketing in the UAE is evolving rapidly. The landscape is shaped by technology and consumer behavior. Businesses are adapting to these changes to stay competitive. The UAE’s digital market is vibrant and diverse. It offers unique opportunities for growth and innovation. Companies are leveraging digital tools to reach their audiences effectively. Google Ads plays […]
How to promote your business on Facebook
Whether we want to interact with a friend, are missing a piece of information about a particular area, or just want to keep up to date with news from around the world or make purchases online, it’s important to know that there is exponential potential for visibility, no matter what our purpose. If you own […]
What is the difference between PR and marketing?
If you count yourself among those who confuse PR and marketing, Houston, we have a problem! Indeed these words are different, but that doesn’t mean they are synonymous. Quite the contrary! Of course the linking domain is communication. But, you see, this communication contains a lexical field branching out into several specific domains, each of […]
5 successful strategies for Facebook Ads Ecommerce
No matter what time of year it is, pay-per-click promotion will remain an unrivalled sales tool. Why? Because it’s flexible, fast, adjustable and effective. So by promoting with Facebook Ads, you’ll get the ROI you want in an easy to track way. This tool has by far the widest reach of any social media platform […]
3 reasons why your business needs Google My Business
Give your customers more ways to interact with your business in seconds! Most of us start our searches through Google. Thus, the free Google My Business profile allows you to easily connect with potential customers who are browsing Google, giving them the opportunity to call you, send messages or leave reviews. What is Google My […]
How to choose the right audience for online promotion?
Targeting ads to the right people is one of the key actions to be successful in your marketing strategy. Facebook has billions of users worldwide, so finding the most suitable audiences requires using the targeting function provided by Facebook. Audience segments are a section within Ads Manager where you can create lists of people to […]
Why are call-only campaigns effective?
Call-only campaigns are an improved version of call extensions. If before these extensions were used to increase the number of calls, call-only campaigns were designed specifically for businesses that operate around phone calls. Is your business not solely based on this goal? Don’t worry, you can still use this type of campaign to your advantage! […]
Why do you need a Google Ads specialist?
Managing Google Ads campaigns by yourself can be a real headache! So, the question arises, “do I really need to hire a PPC expert”? If you find that it is a real necessity, you will hit a new hop: finding an expert in the field. However, before that, you need to understand its attributions and […]
Ten steps to SEO optimization like an expert
Search engine optimization should be an essential element in any marketing plan. But how is a marketer supposed to keep up with new changes when search engines update their algorithms frequently? In this article we have collected ten other methods of website optimization recommended by experts in the field. Optimize the website logo and favicon […]
Optimizing keywords based on search intent
You have certainly experienced the situation where you wrote only a few letters of the keywords, and Google recommended you the desired option in less than a second. Of course, it can be downright scary at times, but you’re not the only person who’s been through this. The explanation is simple: the search engine focuses […]