How to boost sales with Google Analytics
How do users get to your business website? Which channels bring in the most sales and what is the users’ behavior until conversion? Find out all these details and more using Google Analytics reports! When you know your traffic sources, you’ll be able to invest your time and money more effectively in building a successful […]
12 essential factors for search engine optimization
After many years of incessant talk about SEO, you might think that the factors that go into ranking in search results are pretty well known and transparent. The truth is… we don’t know them all yet, as Google has never published a complete list of all the elements that influence page rankings. On the other […]
Free SEO tools for your business
Do you want to optimise your website but have a limited budget? Here are 16 free tools that can help you! Thanks to new trends in the industry, you can no longer overlook search engine optimization! Whatever your business, to stay one step ahead of the competition you’ll need to improve your SEO knowledge and […]
The impact of videos in marketing strategy
Still wondering if videos are important in your marketing strategy? In the last couple of years, video content has become so significant that a good proportion of businesses are opting to include it in their strategy, regardless of the specifics. And after all, why wouldn’t they? With video you can easily communicate with your target […]
Future changes to Google’s indexing algorithms
Google recently announced a new factor that will influence search engine rankings: user experience. In short, if users have a negative experience while browsing, it is possible that the problematic pages will no longer be displayed in the main results. The new factor will come into effect in 2021, so web developers will have plenty […]
Keyword difficulty: the factors you need to take into account to get to the top
Finding the right keywords that you want your website to rank for is a relatively simple step. But that requires more effort than analyzing search volume. For example, let’s turn our attention to the “difficulty of keywords” indicator. As you know, some words can rank in the search engine more easily than others. So… what […]
10 essential technical factors for SEO off to a good start
Do you think that your business website is ready, but once published, days, weeks, maybe even months pass, and the results are slow to appear? In addition, you experience very poor visibility on search engines. The solution? You need to deal with technical SEO optimization! Although most of the available themes have some default settings […]
How to sell like a pro with Facebook Ads
How much do you think Facebook influences your decision to purchase a product or not? Whether you interacted with a brand for the first time, learned more details about the product, communicated with the representatives of the online store or just read a few reviews, cumulatively, all of these led you to buy a product […]
Optimizing the performance of marketing campaigns with the help of UTM parameters
What are UTM parameters? A UTM parameter is a code structure (or tag) that can be very easily included in a URL. Through the parameter, you can enter data such as source, environment and campaign name. Thus, Google Analytics will read this code and provide information about the source of the traffic and the campaign […]
Common SEO Optimization mistakes
When it comes to successful search engine optimization (SEO for short) there are many aspects to consider, which change frequently. There is a possibility that you are afraid of making mistakes, but let’s look at the bright side of things: you learn more easily through failures. Of course, sometimes optimization mistakes can go unnoticed, so […]