Do you want to optimise your website but have a limited budget? Here are 16 free tools that can help you!
Thanks to new trends in the industry, you can no longer overlook search engine optimization! Whatever your business, to stay one step ahead of the competition you’ll need to improve your SEO knowledge and skills.
Free SEO tools for analysis
Google Analytics
Surely you’ve heard about this tool at least once! Through Google Analytics, you’ll be able to analyze and study useful data such as the number of users who have visited your website, traffic sources, user demographics and more. With this information, you’ll be able to put together an effective marketing strategy.
Google Search Console
Google Search Console is a very useful tool because after setting up your account you will receive alerts if Google encounters errors during indexing. In addition, you will have access to statistical data about the performance of the keywords on your website, as well as their position in the search results, the number of clicks for each word and the click rate. To see the big picture, you can connect Google Search Console with Google Analytics, unlocking more reporting tools.
Google Data Studio
With Google Data Studio you’ll be able to merge data from multiple sources, such as Google Search Console and Google Analytics. That way you’ll find all the information you need in one place, making optimisation easier.
Free SEO tools for indexing
Redirect Path
This Google Chrome extension is useful for finding out the redirection process, with all the steps performed.
Robots.txt Generator
How many times have you encountered the problem of invalid robots.txt files? If so, you’ve noticed that various mistakes can seriously cost you in indexing pages on your website. With this generator, you will be able to generate a robots.txt file in a correct way, so that search engines will index the site without unpleasant surprises.
XML Sitemaps
Quickly and easily create an XML map of your website! Please note, this generator can include up to 500 pages in the file for free! After creating the file, you will be able to download the sitemap or choose to send it by email.
Free SEO tools for keyword research
Answer the Public
Answer the Public is a tool that can provide you with data about the questions users ask over a period of time. After entering basic keywords, the tool will search for popular queries that include those terms and create an interesting figure with them. The information can help both content creators and advertisers as it provides insight into the interests of potential customers. Currently keyword analysis can only be done in 15 languages, including English, Spanish, French, German.
Google Keyword Planner
The keyword planner is dedicated to Google Ads campaigns, but can also be used for query research.
Google Trends
With Google Trends you will be able to see what the trends are for specific keywords over a period of time (from the last hour to 16 years ago).
Free SEO tools for link analysis
Google Disavow Tool
Disavow Tool is the ideal solution to get rid of unwanted backlinks. All you have to do is select the URL of your website and the tool will provide you with the desired results.
Moz Link Explorer
To access this tool you will need to create an account. This will allow you to research key elements of your website, such as domain authority, website-related domains, number of internal links and keywords for which you rank.
Ahref Backlink Checker
By entering the targeted URL, you will see the number of referring domains, backlinks, URL rating and position of the domain in the list of competing websites.
Tools for local SEO
Google My Business
If your business is local, you need a GMB account as soon as possible! As well as making your business more visible in search results, you’ll be able to provide users with contact information, which can then be integrated with Google Maps.
Local Check Moz
By entering details such as country, company name, street, number and postcode, you’ll be able to check that your business details appear correctly in various places online.
Mobile Moxie – SERP Test
Check local search engine page results across devices. All you need to do is enter the local company details, the targeted terms, the main language of the system and the two devices to be tested from.
Tools for optimisation on mobile devices
Google Mobile-Friendly Test
After entering the URL, you will receive information about how well your website is optimised for mobile devices. Among this information, you may find the following: suggestions about loading problems, pages that could not be loaded correctly and JavaScript console messages.
GTMetrix
Using this tool, you’ll be able to see how fast your website loads, what’s preventing it from loading pages faster, and suggestions for optimizing loading speed.
Final thoughts
Search engine optimization has never been easier to achieve than it is today. With the help of numerous SEO tools, you can optimise every page, on a minimal budget or even for free. Thanks to the various and complex functionalities, you’ll be able to know when elements are not properly optimised and thus be able to take timely action. All you have to do is find the right tool for your needs. Need more information on how to use SEO tools? Don’t hesitate to contact us!
