Because we are bombarded with information at every turn, choosing a search engine optimization management company can be a difficult task that requires attention and a lot of commitment. What should you avoid and what aspects should you pay attention to when carrying out the process of searching for companies? I will try to answer these questions through the points below.
Avoid the following aspects
1. Don’t trust lists like: “top SEO agencies”!
After searching for “top SEO agencies” you will be redirected to websites that deal specifically with these classifications. But what would you say if you found out that the lists are not necessarily authentic or in accordance with reality? Most of the websites of this type get money from these lists. Even more, if you find an article about an agency, make sure it’s not a paid advertorial! An advertorial is editorial content specially designed for advertising purposes.
2. The magic recipe for success?
Imagine the following situation: you meet with a potential collaborator for the SEO part of the website, and among other things, you bring up: what are the work steps, what exactly will you do? If you get an answer like: “Google works through the following algorithms, and we can optimize the website through some confidential technical settings, which only our company knows.” We can bring you results overnight if we apply them.”, run as fast as you can from that agency or that expert.
Ways to optimize websites on search engines are not a secret; these are well-known, because SEO is a field with a very large opening area, which contains exact principles.
3. A spectacular SEO presentation is not directly proportional to services of the same quality.
Have you ever eaten an apple that looks very attractive on the outside and just good to eat, and when you bite into it, you find that it is rotten? A situation similar to this incident can be found in the old saying: don’t judge a book by its cover. Therefore, respect this principle when it comes to choosing an SEO agency.
4. Cheap and good?
Remember, you usually get what you pay for! Cheap things or services are not always qualitative. Professional SEO companies do not offer cheap services, but at prices close to those of the market. Most often, cheap services are associated with low quality services. You must always ask yourself the question: will these services be profitable, will they give me the efficiency I need?
5. This is fine too!
Are you one of those entrepreneurs who live in the moment and don’t plan much before taking an action? Think twice before choosing those responsible for SEO! Browse agency case studies, read online reviews, get their perspective by reading their blog!
Recommendations to followde urmat
1. Define your goals before contacting an SEO expert
Take time out of your day and get your team members together to set the goals you want to achieve from a search engine optimization perspective. “Getting on the first page of Google, organically.” it’s not a good enough goal. Ask yourself questions like: what do you want to do with SEO, why do you want to rank for certain keywords? Here are some good examples of goals:
- increasing website traffic by x%, from specific groups,
- increasing profit by x u.m.,
- Increase in the number of downloads of electronic materials by a percentage of…,
- Building greater brand credibility.
2. Communication and transparency
Some of the aspects you have to consider when targeting a digital marketing agency should be related to agency-client communication, as well as the transparency it offers. To begin with, the chosen agency must consider the objectives established in the first point and adapt its strategy according to them.
3. Evidence to support the claims (according to reality)
Ask the agency or expert to provide accurate data regarding their previous experience, but also the results obtained following the implementation of the strategies. Companies should provide you with examples of current and past customers and how they helped them grow traffic, conversions and search engine rankings. If the agencies concerned cannot provide you with this information, then it is probably not worth investing money in the services they offer.
4. Adaptability to technological requirements
In addition to the above aspects, take an interest in the technical capabilities offered by the agency. There is a whole suite of CMSs; find out if the agency works with the platform on which your company’s website runs. Of course, there are many agencies that work with WordPress, but what happens when it comes to Magento, Joomla or Drupal? Can the company work in this platform? Even more, learn more about the other services they offer. Does it offer the social media presence management, content strategies and other aspects you need?
5. The experience
Another suggestion we offer you is to check the seniority of the SEO agencies you have looked at. This factor also indicates the level of experience a company has. Those who have worked with many clients, from different fields, certainly have more knowledge than a company that has recently appeared on the market.
6. White-hat practices
Ask potential contributors about the strategies they use and ask them to explain it to you in terms you can understand. Any strategy that seems unethical or even manipulative should be a red flag. Companies that use fair practices should have no problem explaining your concerns.
7. Is it worth investing in SEO?
Being in a digital age, any website needs proper optimization, so that it has the best possible position in the ranking of search engines, organically. What are the reasons why you would turn to search engine optimization? From increasing ROI, conversions, as well as offering users a good browsing experience, to achieving effective, long-term results. However, an alternative may be to promote through Google ads. Done correctly, you’ll be able to get top spots in Google rankings for specific keywords. This option can cost you less than investing in the services of an SEO agency.
Conclusion
Find that company that will explain in detail and help you choose the most effective way of promotion (Google Ads or through SEO services) for your products or services! The agency you target must be able to support its claims with accurate data and concrete examples from the past! This can help you develop your business harmoniously!
