Selling through social media has become one of the main online marketing activities. Regardless of the industry, product or service, surely your competitors have introduced social media promotion into their marketing strategy. Facebook has long been a pillar of success for many online businesses, so millions of advertisers use it to promote products or services.

The first steps

1. Choose the right products or services for promotion

Before we get started, there are some limits on what you can promote on Facebook. Buying or selling the following categories is prohibited:

• Products for adults,
• animals,
• Body parts, blood, organs, human tissue, teeth,
• Products or services that encourage discrimination,
• Financial documents and instruments,
• Gambling,
• High risk products, materials or substances,
• Unsafe nutritional supplements,
• medical products,
• Weapons, ammunition or explosives,
• Sensational or controversial content.

See the full list here: https://www.facebook.com/policies/commerce.

Even if the products you want to promote are not part of the categories above, they will have to go through an approval process before they can be promoted.

2. Basic elements

If you’re going to start promoting from scratch, you’ll want to build your business presence on Facebook like a true expert. First of all, create a business plan that follows the outline of the goals. A business plan must include the name of the products, ways to promote and allocate costs for Facebook Ads and/or Instagram Ads.

Helpful tip: Study your competitors’ Facebook activity. This will help you better understand what is working in their strategy to generate sales.

3. Prepare the products before selling them on Facebook.

It takes time to prepare a product for the sales stage, so take care of the details before you start promoting. Write a 150 character description about the business and the products offered.

Take some professional product images. You will need to photograph them using a white background and from several angles. Final images must be at least 1024 x 1024 px.

Tip: take a few photos or shoot two or three short videos of how to use the products. Try adding a story so that potential customers feel an emotion while watching the video. Remember, most people are on Facebook to socialize with family and friends. Consider this aspect while promoting the products. More useful tips related to content can be found here:

4. Create your business Facebook page.

Now that everything is planned, it’s time to create your business Facebook page. There are a few requirements before moving on to the next steps for selling on Facebook:

• Accept and consult the Facebook terms and conditions,
• Give some details about the business, such as the email address and phone number.

To create your business Facebook page, we recommend starting by creating a Business Manager account. Through it, you will be able to manage the advertisements and the public page of the business much more easily. Follow the steps below carefully:

1) Access https://business.facebook.com/.

2) 2) Enter your business details.

3) Confirm email address.

4) Create the public page of the business.

5) Choose the business category!

After creating your public page, add the following information about your business:

• Work program,
• Privacy policy,
• Delivery costs,
• Delivery and return time.

The Facebook page will be part of the online presence of the business, a place where users will be able to contact you, whenever they need your services, products or even advice.

Tip: Before launching the page, prepare some useful posts, such as the physical locations of the business, hours of operation, a short description, etc.

6) A website or a landing page never hurts!

Although you can sell on Facebook without external tools, it is essential that your business has a dedicated website. Through a website, you can reach more potential customers, you can offer more content and you can easily convert visitors into buyers. With the help of the site, you will not only be able to track access and understand user behavior more easily, but you will have access to extremely useful tools such as the Facebook Pixel.

In the process of analyzing or creating the website, consider the following aspects: the information provided should coincide with reality, the content should be easy to read, the theme should be adjustable depending on the device from which it is accessed and the pages should load as quickly as possible. faster. In short, the user experience must be the best at the time of navigation.

How to promote products on Facebook?

There are many ways Facebook makes it easy to promote products in the online world. We will go through two methods that you can opt for in order to maximize your profit.

1. Organic posts

You certainly do not want to create the impression to potential customers that the online presence of the business is designed only to make sales. To avoid this, find ways to interact with the community: share useful posts, respond to comments, organize contests, post informative articles, etc.

Facebook has made several updates throughout 2020 that bring video to the fore. Whether you want to share pre-recorded or live videos, find a way to include this type of content on your business page.

In addition to the fact that videos are memorable, they can also help you in remarketing (the possibility of promoting various products to users who have already interacted with the brand).

Tip: Anyone can make short videos. Here are some content ideas:

• Ways of using the product,
• Customers talking about the products and the value they provide,
• The method of production, packaging and delivery of the products,
• Team Stories,
• Useful information about products.

2. Paid promotion through advertisements

Since organic promotion isn’t as useful as it used to be, you’ll need to consider paid ads as well. An organic post will reach the feed of less than 10% of the users who follow you. And it goes without saying: one of Facebook’s main sources of income is advertising.

Există două moduri de a face reclamă plătită: 

• announces,, 
• sponsored posts.

Sponsored posts allow you to promote a post that has been or will be shared with those who follow the page. By promoting these posts, the content will reach as many users as possible.

Facebook ads are classic ads. Here are the existing ad formats:

• Video,
• Imagine,
• Collection,
• Carousel,
• Instant experience,
• Generation of potential customers,
• Offers, 
• Responses to the event.

The most common types used are image, video clip and carousel ads. Through the carousel ads, you will be able to display more product images. In each type of ad you will be able to add various calls to action, such as “buy now”, “learn more”, “contact”, etc.

Have we piqued your curiosity about paid promotion on Facebook? Read this article to find out step by step how to launch your first promotion campaign.

Useful tools in promoting on Facebook Ads

Now that we’ve covered the basics of having a business presence on Facebook, it’s time to talk about Facebook marketing tools and strategies that will not only help you increase your sales, but will also optimize your sales and make Facebook to be a primary ally in promoting business in the online world.

Facebook Pixel

If you want to sell on Facebook in a professional way and you already have a website, the first thing you need to install is the Facebook Pixel.

You need this tool because:

• It allows you to track all website visits. This will help you analyze and understand how to optimize each stage of the “sales funnel”.
• It is an essential tool for campaign optimization.
• You will be able to track the results of advertising in real time.

Remarketing with Facebook Ads

It’s not for nothing that I mentioned the Facebook Pixel above! As I said, with its help, you will be able to build offer ads, which will be delivered specifically to people who have visited the website in the past and who are directly interested in certain products.

More than 98% of users do not complete the sale from the first visit to a website. Surprising or not, one thing we know for sure: through remarketing you can convince users to complete the purchase.

Selling strategies on Facebook Ads

Discount codes

One of the common strategies to sell on Facebook is to use discount codes. They can be used in offers and promotions or to entice users to return to the website and complete the purchase.

Cross-selling

Using dynamic ads (promoting those products that have been accessed in the past by potential customers) and various retargeting elements, you will be able to show relevant products to the right audience.

Get ready to increase your sales with Facebook!

Now that you’ve learned different ways to increase your sales through Facebook, it’s time to put your new knowledge into practice. To work! If you face confusion or errors in setting up the page/marketing campaigns? Do not hesitate to contact us!