On-page SEO refers to the practice of optimizing web pages to improve rankings in search engine results and gain organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing titles, HTML tags, and images. It also involves optimizing the website so that it offers three main pillars: expertise, authority and trust.
Check out the robots meta tag!
It is more than important to make sure that the robots meta tag is crawlable. If this blocks indexing by Googlebots, the pages will not be displayed in search engine results. Go to this link to see the verification steps!
Check your robots.txt file so it doesn’t block crawling!
Make sure this file doesn’t block useful URLs you want indexed! When search engine bots access your website, they first access a site’s robots.txt file. Robots.txt tells Googlebot what is and isn’t allowed to be crawled on your site.
Internal links
Internal reference links help Google understand the structure of the website. By using appropriate links in articles, you will make navigation easier for the user. Anchor texts should indicate that it is relevant and related content that may be of interest to readers.
The Power of SSL!
In 2014, Google changed its algorithm so that websites with HTTPS have priority over unsecured ones. The basic function of an SSL certificate is to protect server-client communication. When installing SSL, every piece of information is encrypted. In simple terms, the data is locked and can only be unlocked by the intended recipient (browser or server) because no one else can have the key to open it. While handling sensitive data such as IDs, passwords and credit card numbers, SSL helps protect you from hackers.
Design adapted to mobile devices
Opting for a responsive design, your website will gain a competitive advantage. Websites are accessed through a series of devices: from desktop and tablet to phone. So users expect consistency and speed.
A simple and clear call to action
Within the buttons on the website, is the prompt concise and clear? CTAs and sales funnels go hand in hand. Calls to action serve as transitions between phases of the buyer’s journey. They instruct the user on what to do next, prompting them to take immediate action. Whether you want the user to visit your blog, provide contact information, download an ebook, or subscribe to an email list, you need to prompt that action with a clear and concise call to action.
Improves website browsing speed!
Google has repeatedly indicated that browsing speed is one of the signals used by its algorithm to rank pages. Page speed is also important for user experience. Pages with a longer load time tend to have higher bounce rates and a lower average time on page.
Longer load times have also been shown to negatively affect conversions. Here are some of the many ways to increase page speed: compress images, minify CSS styles, JavaScripts and HTML code, improve server response speed.
Integrate share buttons on social networks!
A simple click on the button to share the content is an incredibly easy and effective action. In this age where people are bombarded with information, the little time saved by a social sharing button is precious in keeping visitors’ attention.
Authentic, high quality content
Is the content delivered to users of high quality? Consistency in your content strategy is one of the factors that determine the success of your business. Content must convey a unique and identifiable voice, style and tone across all channels. Additionally, a consistent customer experience helps build a trusted brand. Content consistency establishes business credibility, trust and reputation.
Optimizing content based on search intent
In addition to consistency, your content should be optimized for the keywords your potential customers are searching for. So research the competition. How does this show up on search engines? Are competitors using dozens of images or videos? You should incorporate these media elements too!
Title tags and meta descriptions
Title tags and meta description are two more important elements. This is the first impression for most visitors coming from Google. So, optimize your tags very carefully! Study the competition and find the elements that can be improved!
Conclusion
Implement the above tips and you will see a visible evolution of the website’s position on search engines. Want more ways to optimize? Download our “SEO Checklist” guide, which contains a complete optimization list, so you can handle this process like a real professional!
