Are you planning to expand your business internationally in the near future?
Good news: Google has launched a new platform dedicated to SMEs that want to go global. Find out in the lines below what this platform offers and what benefits you will get from using it.
The platform is called Market Finder and aims to encourage small businesses to use analysis tools. Built on UK consumer research, Market Finder aims to remove barriers to internationalisation.
To begin with, the platform will guide businesses towards creating the first effective Google Ads campaign and choosing the right target group, depending on the industry. SMEs can benefit from a range of videos, guides and advice on online advertising. Because globalization can be a real challenge, Market Finder provides details on market size, potential customers, competitor data and market structure.
To help users work with the platform, Google described the work process in three simple steps:
Step 1 is finding the best market for your business. Once you have entered the website link, the platform will guide you to find the best export markets. In this step, you will benefit from statistics on the number of monthly searches for the targeted product, market size, demographics, disposable income and detailed information about each individual market.
Step 2 focuses on preparing the business for the globalization process. Through the guides and advice provided by the platform, you will be able to communicate effectively with the new market, even if there is a difference in language or payment preferences. Even more, it also offers international logistics rules depending on the chosen market, as well as advice on payment options. The operational areas that can be found in this step are: localization, global payments, customer care, international logistics, talent recruitment and the part of taxes and laws.
Within localization, you will be able to find sections such as useful articles on this topic, useful applications to facilitate this process, tips and many other resources to get you up to speed with international localization.
Global payments are aimed at educating the entrepreneur about understanding payment options for customers, maximizing global conversions, approaching new markets, but also presenting useful applications.
Customer targeting education on the importance of this service in the suite of processes for globalization, scaling the service globally and advice on attracting the right customers.
The international logistics section provides a useful glossary to begin with, tips for logistics planning from different countries. Among the countries addressed in this topic are: Germany, France, China, Australia, the Czech Republic and many others.
Recruiting talent should be easy, but what happens when you want to do it globally? Similar to the section above, you will be able to find a glossary of this process, depending on the country concerned.
The last section, taxes and legal regulations, offers a guide aimed at educating the entrepreneur about this chapter.
Step 3 is about finding the right customers. Through tutorials and guides, you will be able to create effective advertising campaigns, by finding the most suitable target audience.
Conclusion
Market Finder is the ideal choice for entrepreneurs who want to expand their business globally. With the help of tips, tutorials and online guides, they will be able to create effective and well-structured campaigns.
