A remarketing campaign is the method by which a potential customer who previously visited the website or mobile application, without buying or fulfilling any objective, is shown advertisements again.

Have you ever browsed different websites to see advertisements for the products or services you were just looking for? It is not an accident. You have been selected for a remarketing campaign.

Remarketing campaigns – what are they?

Because the potential customer was interested in the information and content on our site, these ads prompt and motivate to find out more information or convert.

It is said that it is necessary to repeat an advertisement at least 3 times to be able to convince a potential customer to buy online. Some specialists are of the opinion that this advertisement needs to be repeated 7 times.

These advertisements will be delivered to potential customers while they are browsing other websites, but these displays are not paid for, except when these advertisements are clicked.

Remarketing – advantages

As a global marketing strategy, a remarketing campaign has the following main benefits:

• Audience segment very well targeted on the niche. With remarketing, you can create ad campaigns very well directed to our area of ​​interest, personalized, depending on the categories that the visitor accesses. Ads are also displayed when customers search for our products or services on search engines.
• Increase conversion rates: Most visitors will not make a purchase after the first visit to our site. When we have an active remarketing campaign, these visitors become the target audience and can be easily convinced to buy from us on the site.
• Reduced online advertising costs: In a remarketing campaign, the ads that are displayed are not paid for, but only after a customer clicks on the link, which leads to high conversion rates and a higher return on investment.

The first and most important advantage of marketing is the much greater potential to convert an ordinary visitor into a paying customer.https://www.youtube.com/embed/wLBRiaKih6Q?rel=0&wmode=opaque

Only 2 percent of customers buy at first sight

In the online environment, only 2% of customers buy from the first search. 98% of website visitors prefer to search online for another site to be sure that they have found a correct price of the product.

Once a user has left our website, the chances of this customer returning are quite small, only if a remarketing campaign is active to remind the offers on the website.

That’s why those who use remarketing have an increased ROI, more sales and a higher brand awareness.

From its own experience, OptimPro has managed to reach sales increases of 400% for certain clients through remarketing campaigns.

Types of Remarketing: remarketing through the Google network

• Google Analytics by installing tracking codes, creating lists
• Google AdWords through targeted, personalized, list ads
• Google Adsense through the Adwords display network advertising system

Types of Remarketing: remarketing through the Facebook network

The remarketing campaigns through the Facebook network work similarly to those in Google AdWords, only that the ads are not displayed on other sites, but on the Facebook platform.

Facebook remarketing campaigns are divided into 3 main categories

• Customer List – will serve personalized ads to a contact list
• Site Traffic – will serve ads to people who have visited your site within a set time frame.
• App activity – relevant ads based on the behavior of users who have actively accessed our app

As a conclusion, no matter whether you choose a remarketing campaign through google or facebook, it is very important to pay attention to the image we want to promote and the message we want to convey.

The Romanian market for online sales is continuously expanding: in 2016, online purchases exceeded 5 million euros/day. Online shopping in Romania increased in 2016 by 30% compared to 2015. This in the conditions where the number of relevant online stores, as well as sales and traffic, remained the same (5000 active online stores in 2015, as well as in 2016).

That’s why we can say that remarketing is useful both for new businesses, but also for well-known ones. What is important is how and how well the marketing campaigns are done.